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Going out still required wrapping oneself in a thick down coat.

Getting up early was good not only for health but also meant fewer cars on the road.

Jiang Yilei had spent the entire night thinking about marketing strategies, only to end up with insomnia.

She tossed and turned, sleeping then waking, caught in a restless cycle.

She was like that; whenever there were too many concerns on her mind, the quality of her sleep would noticeably deteriorate.

She not only woke up herself but also roused Bai Xin, who was still deep in slumber, unopened eyes bargaining with the Sandman.

The two of them were on their way to find Chu Qiuyan.

Although Chu Qiuyan was now responsible for the entire development of new Bobo Milk Tea products.

Whenever she had spare time, she would still help out at the milk tea shop outside the university.

Unlike the cramped tea shop they used to run, the current shop had a sophisticated decor and retained an air of literary charm.

On the left was a dedicated milk tea preparation counter, and on the right were two rows of wooden seats.

At the back, there were two long tables, and the surrounding walls were lined with small bookshelves.

Wasn\'t it just perfect for college students or young couples to order two milk teas and read books?

Each Bobo Milk Tea shop had more or less the same decoration style.

Youthful and a bit artsy.

When Bai Xin drove her Porsche 911 over, Chu Qiuyan was still greeting customers inside.

She was now quite a celebrity at the university: a former Commoner School Beauty, now an entrepreneurial idol.

It seemed as if overnight, Bobo Milk Tea Shops popped up everywhere.

Many inspirational stories about her spread all over the university.

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After Jiang Yilei arrived and explained her purpose, she also took out a notebook — it was to record Qiuyan\'s love story, hoping to garner some inspiration.

But who knew, Chu Qiuyan shook her head. After thinking seriously for a moment, she said, "My love story might just be the absence of love, and as for the regrets of youth, that would be it too!"

Jiang Yilei was taken aback, feeling as if she had grasped something, yet it seemed to flicker away in an instant.

The regret of love is not encountering love; the regret of youth is not having the opportunity to experience a passionate romance.

That\'s right!

Why did she have to tie everything to love? A youth without love still had plenty of topics worth discussing.

Jiang Yilei quickly started gathering information, and over the past two years, a particularly popular endorsement phrase had emerged.

That was "I endorse myself."

Chu Qiuyan could do it too.

She had to design the most suitable catchphrase for Bobo Milk Tea.

After thinking for several days, she came up with a few lines of endorsement that were indeed quite good.

Once she had Chen Pingsheng finalize the copy, they immediately began shooting a personal online endorsement video for Chu Qiuyan.

By the time all preparations were complete, the new Bobo Milk Tea cups had also been designed.

Once Jiang Yilei uploaded Chu Qiuyan\'s endorsement video to the internet.

It made a splash, but not a big one.

The main issue was that people outside of Capital City were not too familiar with Bobo Milk Tea.

Her personal influence was also not sufficient.

At this point, it was necessary for Queen Yang to make an appearance.

How could they not say this woman was a queen?

In terms of marketing and beauty, she really had a tight grip.

Inside an airport in Capital City.

Yang Mi, wearing black sunglasses, carried a small shoulder bag.

She stands tall at 1.8 meters, unmatched in beauty.

Her movements seemed deliberately leaked, as countless fans and paparazzi waited outside the airport.

Yang Mi walked out boldly, holding a conspicuously visible cup of Bobo Milk Tea in her hand.

When the journalists surrounded her, she even deliberately adjusted the position of the milk tea, placing it in front of her ample bosom.

The angle was just perfect.

"Yang Mi, Yang Mi..."

Crowds of fans chased after her.

Her nanny car was parked outside; she didn\'t rush to get in, but turned to the fans and said warmly, "Thank you all for your hard work, I\'ll treat everyone to the first cup of Bobo Milk Tea of the spring."

The advertisement was effortlessly broadcast.

Yang Mi appeared at Capital City Airport, generously offering all fans Bobo Milk Tea.

The topic rushed into the hot searches.

This is the influence of a top-tier celebrity, beyond imagination.

With Yang Mi\'s impeccable cooperation, Bobo Milk Tea\'s fame spread even further beyond Capital City.

Jiang Yilei suddenly had another great idea; when it came to marketing, it seemed no brand could compare to Xiaomi.

And Xiaomi\'s fan interactive marketing had indeed become wildly popular across the nation over the past two years.

Jiang Yilei launched an online campaign collecting stories about youthful regrets.

The main theme revolved around sentimental youth, and to quickly ignite online buzz she even went to Chen Pingsheng to apply for funding.

The deal was, once an online submission was chosen by Bobo Milk Tea, the author would receive a direct reward of ten thousand.

Every day, one submission from all over the internet would be selected and printed on the Bobo Milk Tea cups.

There were plenty of advantages to this, especially giving potential young customers a sense of involvement.

More importantly, it further linked Bobo Milk Tea with the themes of youthful regrets and love.

Chen Pingsheng thought this idea wasn\'t bad, only that ten thousand was too little; the amount was hardly exciting.

He directly raised the sum to one hundred thousand.

And awarded three winners every day.

Jiang Yilei was excited; having money certainly made things happen.

She quickly set up a submission site for Bobo Milk Tea\'s campaign.

As it was new, hardly anyone participated.

Chen Pingsheng looked at the few scattered participants and saw it was clearly not enough.

He mentioned it to Yang Mi, and you didn\'t need to teach her how to proceed.

Once she knew how much she could earn, she was even more proactive than anyone.

On the eighth of March.

Yang Mi briefly shared her own youthful experiences on the Bobo Milk Tea campaign site.

She even incorporated them into Bobo Milk Tea\'s slogan.

"Whose youth isn\'t scarred, and whose youth isn\'t reckless?"

Growing up is tough, love is sorrowful.

A true talent indeed.

With Yang Mi\'s participation, the Bobo Milk Tea campaign site swelled with over a hundred thousand people.

The prize collection method was displayed there.

To ensure fairness, Chen Pingsheng had Jiang Yilei use a public vote to select the top three entries each day.

Then the company\'s finance department would contact the authors directly for payment.

The proof of payment would be posted on the site.

Of course, specific names and account details would be concealed.

The netizens of this generation really knew how to have fun.

"Holy crap, my submission actually won, guess how old she is?"

"Someone actually got on the list?"

"Of course, but she\'s too young, only eleven years old, so she had to use her mom\'s bank card to receive the money. Her mom generously rewarded her with a hundred bucks, haha."

"Are you trying to kill me with laughter? What kind of good copy can an eleven-year-old girl write?"

"Don\'t underestimate her, let me show you her winning copy."

"I\'m willful, I\'m wild, I call the shots in my youth, and none of you can nag at me."

"???"

"That crap actually won?"

"Yeah, it got boosted by a bunch of elementary and middle school kids."

"Didn\'t you see the twelve thousand likes behind it? She wrote that."

"I\'m suddenly inspired."

"I do well, I do great, my work is seriously top-notch."

"Guys, I\'m counting on you."

"You\'re a freaking genius."

"To those above, I don\'t buy anything but your crap."

"Guys, boost him up."

And sure enough, a crowd of people began frantically liking his post, and just as he was about to break into the top three, he got knocked down by a feminist copy.

"I\'m young, I\'m beautiful, I can make my own money to splurge on my dog, why would I need a stinky man?"

"Damn, are these women picking a fight with us or what, even flashing the \'no need for men\' slogan."

"Without men, how can they have any fun?"

"Can they really satisfy themselves?"

Regardless, the Bobo Milk Tea copywriting site was on fire.

A small investment for some big advertising paid off.

Afterwards, Bobo Milk Tea would imprint the winning copy onto their milk tea cups.

As the online discussion around Bobo Milk Tea heated up, the business of the physical stores skyrocketed.

In Capital City, countless people were green with envy.

Tenghui announced immediately that they would open up the opportunity for Bobo Milk Tea franchises in the Capital City District.

Following that,

They made a direct investment of ten million to open flagship stores in Guangzhou, Shenzhen, Magic City, and other locations all at once.

Use these flagship stores to drive the surrounding market to franchise.

Everything was happening incredibly fast.

The first Bobo Milk Tea franchise meeting in Capital City astonishingly drew over five hundred people.

The conditions for franchise were not few.

Firstly, there was a franchise fee of one hundred thousand, then renovations, staff training, technical support, and so on would all be directly provided by the headquarters.

To open a flagship Bobo Milk Tea store, you would need an investment of around four hundred thousand.

For a franchise store, that would require an investment of between five and six hundred thousand.

Rents in first-tier cities are high, not to mention the cost of storefront transfers.

This investment might seem substantial, but bear in mind that Bobo Milk Tea has the powerful endorsement of Yang Mi.

And it\'s a wildfire hit on the internet.

Investing in an internet-famous shop means you don\'t have to worry about business.

On the first day of the investor conference, they received more than six million in franchise fees.

The main profit would come from operations in the future.

...

Chen Pingsheng watched as Bobo Milk Tea rapidly developed and then didn\'t intervene much with it anymore.

In mid-March, his big marketplace, Tenghui Department Store, had its grand opening.

With a nearly one billion investment, each store had three to four thousand square meters.

Besides daily necessities, there was also a huge all-category fresh food section.

Other than everyday ingredients, a wide array of seafood was also available.

Tenghui Department Store was not just any small supermarket; it also had an electronics department, clothing department, and everything else you could need.

The core competitive philosophy was still one thing: good quality low prices.

Transparency of costs was essential, a point they learned from Pang Donglai.

They would print the cost price directly on the price tags.

Letting customers clearly know how much they\'re being charged for an item?

More than that, Chen Pingsheng set one rigid standard for Tenghui.

All items, gross profit must not exceed 25%.

For example, a bottle of water that generally costs one yuan to procure, sold for two yuan.

This gross profit is 50%, way too high.

The reason for setting an overall gross profit margin was mainly to truly create an affordable and economical megastore.

A Tenghui Department Store, with its thousands of different products, could just make a little here and a little there.

Wouldn\'t the profits naturally be high?

To really control product quality, he even set a groundbreaking rule at Tenghui megastores.

That was the no-reason three-day return policy.

This was learned from online stores.

Another key point was to prevent internal problems.

Use customers to truly test the quality of products.

If a certain item had too many returns and the cost price wasn\'t low, then there\'s no doubt that there was an issue in the procurement process.

Using the actual shopping experiences of customers to verify product quality.

He thought that was the most effective method.

Although it would cause some losses, the benefits were obviously greater.

In the era of the internet economy, the traditional shopping experience must be upgraded in various aspects.

Once you can control product quality and price,

Most people actually prefer physical shopping.

The reason the number of people shopping in physical stores is declining is mainly due to a lack of transparency.

They\'re afraid of being ripped off.

For example, he often found that the same piece of clothing could be purchased online for just sixty or seventy yuan,

But in a physical store, it would cost one or two hundred.

Over time, everyone moved to online shopping.

Who still goes to physical shops?

Using the results to argue backwards, he needed to ensure that Tenghui Department Store was well managed.

The first thing that needed to be controlled was price transparency.

Next, reduce the gross margin of products.

Win customer credibility with prices even lower than online,

In time, his Tenghui Department Store would naturally never lack for business.

The day Tenghui Department Store opened, Zhao Liying, who had rushed back especially, was responsible for the ribbon-cutting.

She was dressed simply so as not to steal Tenghui\'s thunder.

Having just opened, there weren\'t many problems to find yet, but Chen Pingsheng had set the standards.

As long as these were strictly adhered to, he believed that the future business would not be too bad.